Written by Whether you are a small business with no marketing department or you have just taken the step into seeking out a video production company to produce a commercial for the first time, we want to share our process with you in-depth so that you can know what to expect working with our team.
At Midnight Zone Productions, we value open and honest communication. During our initial consultation, we aim to find out your wants, needs, goals and expectations so that we can find you the solution that works best for you.
How to Prepare
In preparation for working with us on your project idea, here are a few things you’ll want to consider:
- Details about your project: What message would you like to convey? Who is your intended audience and which online platforms will the video(s) be shared on? What are your goals and how many videos would you like to produce?
- Scope of Work: What is your budget and deadline for completion? What are the length of the videos? How many days of shooting do you think this will require and what other resources may be needed? How many subjects do you anticipate to include in the video, if any?
- Purpose: What is your CTA (Call to Action) and what would you like the viewer to do after watching the video? How do you plan to market the video?
Choosing a Format
There are many ways to communicate a message through video, and we specialize in producing videos in a variety of different formats. The sky is the limit with video production, but here are some ways you can tell your story, to list a few:
- Interviews: Using interviews to tell your story is a powerful way to share your message in an impactful way. This style is extremely popular because it allows your subject the freedom to answer questions in their own, genuine way, connecting deeply with the audience. Video testimonials are filmed in this format as well, which are one of the best ways to show the value of your product or service.
- Scripted: By using a teleprompter and reading a script, this format can make even the most camera-shy people amazing on-camera. Scripted content is extremely useful for promotional videos such as short-form social media content, instructional videos and more.
- Voiceover: Using professional voiceover, paired with footage and animations is a great way to communicate a message. A major benefit to this format is that we can produce your video remotely. This format is perfect for company videos, educational videos, inspirational videos and more.
- Text + Animation: By using text, music, and animations, we can put together a modern, eye-catching promotional video that will promote your brand. This format works best with short-form videos and is also a great option if you are looking to produce a video remotely.
Keep in mind that there are many formats and combinations of media to assemble a video. Our experienced team will help you navigate your options and develop the best way to tell your story. We make sure the process is fun and enjoyable as you watch your vision come to life!